A powerful identity for the untamed studio Sponge

A powerful identity in which Sponge finally looks the way it works. Sponge is an agency that has spent more than 25 years creating solutions in branding, digital products, technology, marketing and artificial intelligence. For itself the studio built a chunky wordmark and an S mark, three colours (red, black and white), a sound wave as its signature device, T-shirts, a watch face, billboards, an office and a brand film. An untamed studio needs an identity that strikes first, and that is exactly the one it made for itself.