Heartfelt branding and mascots for the inspiring D.O.M. ecosystem

Warm projects come from warm clients, and D.O.M. is exactly that. It is a Christian ecosystem for clergy, parishes and believers: a feed, chats and calls, booking of sacraments and a directory of churches in 28 languages. Sponge built the whole brand: the symbol (an orange superellipse with a white church arch and a cross cut into it), the D.O.M. wordmark with its three round dots, and a family of mascots with bishops and nuns, priests and parishioners from different traditions. The symbol and the characters share one dimensional world of warm orange, ivory and amber glass, on posters, square and vertical social frames, and seamless loops for presentations. An inspiring client deserves a heartfelt brand: D.O.M. talks to people about what matters most, and we made sure everyone can see at first glance that they are welcome here.