Branding for the Clippa news app

Clippa is a news-reading app: people choose their languages and topics, and the feed gathers stories from publications around the world into a board, like Pinterest for news. Sponge created its identity: a symbol of two P's that reads as a fast-forward button, bold street lettering, turquoise on deep black, and white. The system holds up on posters, the app icon, motion, a breakdance campaign and merch, from a tote bag to a bandana.