Outstanding branding for the incredible Columnistar

Columnistar is a platform for columnists: people write columns here, publish them and build their own readership. Sponge created its identity in the spirit of a newspaper poster: a wordmark with a column and a star, red, mustard and mint colours, black-and-white cities and a chequerboard rhythm. The system holds up equally on a poster, a notebook, a badge, merch and the product screen.