Naming and visual identity for a discreet, private analytical agency

Bigracoon is that «brand that isn’t a brand» - not public-facing, built for a narrow circle who can read between the lines. We created the name and identity where the hero isn’t a loud logo, but a tail that appears when the world jolts from political or economic news and one thought clicks: «Whose tail is sticking out here?». The Bigracoon team thinks more precisely than headlines, so we simply gave their shadow a recognizable shape.