A magical visual identity for the joyful Odesa children's concert agency Magicbox

A magical identity, packed like a concert in a flight case before a tour: open it and everything shines. Magicbox is an Odesa agency that stages concerts and shows for children and families. Sponge drew its mark: the word Magicbox with a shooting star whose three trails fly out of the letters. Around the mark grew a system: red, black and white with the burgundy and blue of stage light, a poster series where big letters jump like a staircase and the star's trails cut across the sheet, tickets and wristbands, artist and crew badges, banners, hoodies, T-shirts, tote bags and business cards. A joyful agency needs a style with a little wonder in it, and now it has one.