A solid identity and website for the caring building store Kvadrat

A solid identity that takes the fear out of renovation. Kvadrat was the first building store in Odesa to promise renovation without worries: materials, work crews and site visits. Sponge created a logo with the word inside a red square frame, typefaces and colours, letterheads and envelopes, branded workwear, the shopfront and sign, a brandbook, icons and tool illustrations, a promo site with a mobile version, and a video. The site was recognised by CSS Winner and CSS Nectar. A caring store needs an equally dependable image, and that is what it got.