A sharp-angled logo for the irrepressible Odesa TV channel KTK

A sharp-angled mark recognisable at a glance, even in the corner of the screen. KTK is a TV channel in Odesa. Sponge placed the three letters inside square brackets like a frame: the first K is mirrored, so the name reads the same from both sides and keeps a strict symmetry. Grid construction, an animation of the mark appearing, gold on dark blue, a media kit with a microphone, a news studio, a crew van and team T-shirts. An irrepressible channel needs a mark with character, and that is what it got.