Energetic branding for the delightful Clippa news app

News needs character, and Clippa has plenty of it. Clippa is a news-reading app: people choose their languages and topics, and the feed gathers stories from publications around the world into a board, like Pinterest for news. Sponge created its identity: a symbol of two P's that reads as a fast-forward button, bold street lettering, turquoise on deep black, and white. The system holds up on posters, the app icon, motion, a breakdance campaign and merch, from a tote bag to a bandana. A bold client deserves a bold brand: the Clippa team knew exactly what it wanted, and Sponge made sure you can see it from the very first frame.