A wise identity for the resourceful service Carts Guru

A wise identity in which a shopping cart puts on a guru’s hat. Carts Guru is a French service that wins back abandoned carts for online stores: it calls, texts and emails shoppers who did not finish their order. Sponge designed the logo, palette, typefaces, stationery and a shopping bag, plus drawn guru characters who later settled on the service’s site and dashboard. The identity was featured in the Behance Branding gallery. A resourceful service needs a mark that tells you at once who knows the answer here, and that is what it got.