A noble identity for the ironic commentator Stanislav Belkovsky

A noble identity in which the author's voice is heard before the first word. Stanislav Belkovsky is a political analyst, essayist and author of books who hosts his own shows on the YouTube channel «Белковский». Sponge built a whole system around his wordmark and the «Б» monogram: a palette of paper and ink with a red accent, three typefaces with Cyrillic, a pattern made from the mark and applications from letterheads and business cards to book covers, a broadcast studio, social media and merchandise. An ironic commentator needs a style with character and a memory of the printed word, and that is what he got.