Cozy Avatar Cuddly Adventure plush character design for the legendary 20th Century Studios

The coziest toys are born from legendary stories, and the legendary 20th Century Studios, which holds the rights to Avatar, has one. When you want to take Pandora with you, but without a suitcase or blue paint, Avatar Cuddly Adventure takes the stage. Sponge developed a collection of five plush heroes, each with a personality and a backstory, and a textile tin with an embroidered wordmark that takes them home. A legendary studio deserves a cozy design: soft, cinematic and truly pleasant to the touch.