Identity for Transparent Advertising of the Future

It’s fascinating how advertising can be everywhere and yet remain unobtrusive — the team at On Glass has already proven it, and we simply helped shape it into a refined visual language. We developed a name that feels like switching on transparency, and created an identity where form behaves as delicately as their screens within the urban environment.

The logo appears as if emerging on glass, leaving no trace — only a sense of technological lightness. The result is a brand that doesn’t compete with the city, but engages in dialogue with it.