Retail
An industry focused on selling goods and services directly to end consumers through stores, online platforms, and other sales channels. Includes both traditional and e-commerce formats.
Retail
The shelf, the search box and the checkout are one product
Most of what is called a redesign in retail is three separate teams changing three screens that a customer experiences as one. The catalogue looks like the brand, the search behaves like a database, and the checkout was written by whoever integrated the payment provider.
We treat the whole path as a single object: the identity on the packaging, the search that has to understand what people actually type, and the last four screens where the money is won or lost.
- 25
- projects in retail
- 129
- websites built by the studio
- 93
- identities designed
What you get
- Search that understands the shopperNot the exact string they typed. What they meant.
- A checkout with fewer screensEvery field removed is measured, not assumed.
- Identity that works on packaging and on a phoneSame system, two very different substrates.
- Speed as a featureCore Web Vitals, because a slow shop is a closed shop on mobile data.
