Naming and logo for a ventilation brand

Air is invisible, yet always felt. The same goes for a strong brand. For a company that has maintained the quality of a clean breath for 14 years, we created a new name and visual language — light as air, and dynamic like its flow. “Clean Air” may sound simple, but it works on a deeper level: every letter carries a fresh solution, every shape conveys a sense of space. And it feels like this brand now doesn’t just purify the air, but the atmosphere around it as well.