Promo Website for a Gamified Campaign

Sometimes the best way to talk about finance is through a cartoon. For a collaboration between Sberbank and Soyuzmultfilm, we created a world where tasks turn into adventures and bonuses become multicoins.

A light, lively, and slightly nostalgic design speaks a language understood by both children and adults. It’s just a pity the project never launched — because even as a concept, it already felt like a hit.