Logo for a City TV Channel

Being first isn’t about a position on a list — it’s about attitude. For a TV channel that claims leadership from the start, we created a mark that leaves no room for doubt: sharp, confident, and shaped by the energy of live broadcast.

The number “1” is more than a symbol. It feels constructed from signal — lines moving forward, forming a continuous flow of information. The frame around it acts like a screen through which the city sees itself, and at the same time, a window through which the channel speaks to its audience.

This identity lives in motion: in the studio, on air, under the lights. Because when you claim the leading position — you have to look the part.