Naming and Logo for a Wallpaper App

Sometimes an idea sounds right even before the product exists. AWWWA is exactly that case. A name that stretches like a swipe across the screen and lingers in your mind after the very first “wow.”

We captured this feeling and built the identity around emotion: simple, alive, and slightly playful. Because when wallpapers move, the logo should be something you feel — not just something you see.