For 120 years, Karl Lorenz has been building houses, and we finally built them a home in the digital world, the first in the company’s history. We translated Baden-Württemberg’s respected German heritage into a modern interface with character: restrained typography, warm terracotta, a clean structure, and even a 404 page that apologizes so politely it feels like it’s wearing a suit. The result is a site that doesn’t shout, but confidently upholds the quality standard this team has carried for more than a century.